Work

Real things we've built. No case-study gloss.

Client projects, in-house brands, and tools we built for ourselves because the existing ones were covered in ads. Most of these are still running.

Client work

The brands we've helped shape.

Citywide Pools LA

Live

LA pool-service company — weekly residential care, zero contracts, same-week start. We built the brand presence, website, and lead-capture system that powers the local-service growth engine.

What we did
Brand positioning, website build, local SEO, lead-intake + routing, ongoing marketing
service-businesslocal-seolead-genlos-angeles
Visit

In-house brands

Things we own and run ourselves.

Popp Sound

Live

Audio production studio — music, voiceover, podcast editing. Sister studio we use on our own projects and with clients.

What we did
Brand, studio identity, production workflows, client pipeline
audioproductionstudio

Popp Labs

Live

Technical-consulting arm — the engineers who build the automation and systems we deliver at the agency.

What we did
Positioning, packaged offerings, client delivery framework
engineeringautomationconsulting

Crew Call Clothing

Live

Apparel brand for film-and-TV production crews. Built to sell pieces people on set actually wear.

What we did
Brand, e-commerce storefront, product photography, launch campaigns
ecommerceapparelbrand

Guinea Giggles

Live

Mobile petting-party service for kids birthdays — guinea pigs on location, photos, setup/teardown. Proof that niche small businesses can run on tight systems.

What we did
Brand, booking flow, booking-to-event ops, social content
local-businesseventsbrand

Dad Fortress

Launching soon

A recovery operating system for single fathers navigating high-conflict custody and separation — four-phase framework from pre-exit awareness to rebuild.

What we did
Product strategy, full-stack build (SvelteKit + SQLite + custom auth), companion book
saaswellnessmenlegal-tech
Visit

GamePieceBuilder

In development

Custom 3D-printed board-game piece e-commerce. Customers generate pieces from text prompts, preview in 3D in the browser, and order prints.

What we did
Product strategy, full-stack build (SvelteKit + Postgres + Stripe), AI-3D integration, Threlte 3D viewer, print-fulfillment flow
ecommerceai3d-printingtabletop
Visit

Tools we build

Internal platforms — some we use every day, some we share.

PoppDesk

In development

The operating system we built to run Popp Media and our clients — unified inbox, scheduling, agents, automation, everything in one place.

What we did
Product design, full-stack build, AI-agent orchestration, ongoing development
saasaiautomationinternal-platform

Games

In development

An in-browser education platform for creative students — learn video production, editing, and filmmaking through interactive games.

What we did
Product design, build, content
educationproductcreative

Weather

Live

A weather dashboard we built for ourselves because every other one is buried under ads. Real forecast, severe-weather alerts, zero noise.

What we did
Product design, build
productutility

How we pick what we build

Useful first. Polished second.

The internet is loud. We'd rather ship fewer things that actually help someone do something they came here to do. If it doesn't clear that bar, we don't put our name on it.

Want yours on this page?

We take on a small number of new engagements at a time. No pitch, no pressure — 30 minutes to see if the work fits.

Start a Conversation